Development News: Beckham and 'May Sweeps' - what's new !

Bite-sized video morsels - 'One-Touch' highlights of David Beckham's play against Chivas USA in the SuperClasico on Saturday night. --- Becks tallied yet another assist on a night that saw his team win 5-2, launching them to the top tier of the table for the first time this season. --- He has partnered with Landon Donovan to great effect; team now sits in 2nd place in the West, ( http://mls.gotuit.com/?c=2008&p=216465&s=3033475&i=250060 )

Just announced... During breaks in preparations for that match last week, Beckham appeared in a segment for "Sesame Street", set to air late in this May TV Sweeps period.  In his cameo, he teaches puppet star Elmo and viewers a new word... persistence, ( http://becks2america.blogspot.com/2008/04/beckham-to-appear-on-street.html )

"Beckham Mania and the May Sweeps Period" from MVN Soccer,

This real-life in real-time example is a good tutorial for any of you who don’t already know about the importance and impact of a TV sweeps period, which impacts sports and our bigger celebrity culture as much as anything does in entertainment or sports…

More... ( http://mvn.com/soccer/2008/04/28/beckham-mania-and-the-may-sweeps-period/ )