Development News: SHARPIE markers debuts new worldwide Beckham campaign

from MVN Soccer,

First announced this winter, the new David Beckham TV ad campaign for Sharpie markers is now making its debut in various regions, beginning with North America and Europe...

Beckham has been signed by the brand as their exclusive global ambassador for this campaign, and U.S. TV telecasts of MLS - and especially his club the Galaxy - are primary places commercials will be seen here first (on ABC, ESPN, FOX)...

excerpt from the Press Release,

"Sharpie, a flagship brand of Atlanta-based Newell Rubbermaid, will leverage Beckham's status as an international sports star to increase awareness of Sharpie not only as the preferred autograph marker, but also its many creative uses."

"Like the Sharpie brand, David embodies individuality and creative expression," said Sharpie global business unit president Howard Heckes. "He is the rare athlete who transcends nationality and sport to command worldwide attention..."

"I have always enjoyed signing autographs for people, especially since I used to love getting my heroes' signatures when I was younger," said David Beckham. "I love to use Sharpie markers, so it's a natural choice for me to partner with them."

VIDEO - The first of the new "Write Out Loud" TV spots,

U.S., 1-minute version, WATCH HERE

U.K., 30-second version, WATCH HERE

( http://mvn.com/soccer/2008/06/22/videos-debut-of-david-beckhams-sharpie-worldwide-tv-ad-campaign/ )