I would like to share this new 1-minute TV commercial introducing NIKE's new "Courage" campaign: The YouTube video is linked below, and was posted by NIKE in advance of the U.S. debut for the Olympics on August 8...
The ad, which begins "Everything you need is already inside...", celebrates the 20th anniversary of the "Just do it" campaign by showing a collage of inspirational sports imagery. Athletes include Cristiano Ronaldo, Michael Jordan, John McEnroe, and Lance Armstrong....
Music: The Killers' "All These Things That I've Done"
WATCH the 1 - minute version HERE
According to the original Press Release and AD WEEK feature, at the new site http://Nike.com/courage, viewers can then "freeze the many moments in the spot, read narrative about why they were important, and add their own comments..."
Read the complete introductory article here
( http://mvn.com/soccer/2008/08/09/video-nikes-courage-makes-us-debut/ )
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