Shaun White and Burton Snowboards have announced that they have signed a ten year partnership deal, the longest in the sport of snowboarding, whereby Shaun will continue to ride for Burton's Global Team.
In addition, he'll be working with the company on expanding The White Collection, his signature line of hardgoods and outerwear that has been highly successful since it launched four years ago.
The White Collection, which includes a signature board and boot, a snowboarding outerwear line and R.E.D. helmet, will expand to include additional items for men and boys, including: snowboarding-related bags, luggage and clothing accessories and lifestyle products such as beanies, hoodies and tees. In addition, the collection will also now offer a new line of snowboarding outerwear for women beginning with the 2009 collection, which was unveiled at the SIA snow industry trade show on January 29.
The partnership also includes plans to further develop the youth offerings for snowboarding in The White Collection. Together, Shaun and Burton will build a dedicated product staff in its Irvine, California office, headed up by Jesse White, Shaun's brother and long-time collaborator on this collection.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit http://www.burton.com
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