Description excerpted from Converse Press Release:
Converse's national campaign is inspired by Wade overcoming doubters throughout his playing career. The spot opens with a flashback of Wade waking up in his Marquette dorm room to a radio alarm clock and sports talk personalities discussing his academic ineligibility. The next scene moves ahead to Miami, where sports talk pundits say the Miami HEAT made "a monumental waste of a draft pick" on Wade. The scene jumps ahead again in time as the radio discusses Wade's injuries. The radio voice in the final scene comments on Wade's performance in Beijing, and the spot ends with Wade grabbing a pair of the Converse WADE 4 signature shoes and the words, "Wade's belief is stronger than your doubt."
VIDEO -
According to Converse, "Dwyane Wade's Belief is Stronger than your Doubt"
New 30-second U.S. TV commercial for WADE 4 signature basketball shoe, released Monday.
Ad debuts on TV on Tuesday to coincide with the beginning of the NBA regular season.
"Same Day, Same Story" (posted @ YouTube)
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